INNOVATION MANAGEMENT IN SKODA LOGISTICS

The essential of presented paper is to apply the technics of innovation management to company SKODA. In order to fulfil the essential, we will use the method of analysis, especially for the processing of a critical analysis of information sources. Analysis and deduction will be used to describe the current state of innovations strategy and process in SKODA Logistics. We will use the case study method to synthetize detected outputs. Using deduction, synthesis and comparison we evaluate the possible implementation one innovation. We will confirm through the questionnaire the satisfaction of the employees of the analysed company with the implementation of the recommendation suggested by us in the context of the application of technics of innovation management.