Consumer Segmentation and the Information Rule of Online Reviews in Horizontally Differentiated Product Markets

被引：0
|
作者：
Wang, Qingliang [1 ]
Goh, Khim Yong [1 ]
机构：
[1] Natl Univ Singapore, Singapore 117548, Singapore
来源：
E-LIFE: WEB-ENABLED CONVERGENCE OF COMMERCE, WORK, AND SOCIAL LIFE | 2012年 / 108卷
关键词：
consumer segmentation; online reviews; economics of information; horizontal differentiation; geographical location; WORD-OF-MOUTH; SALES; IMPACT;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Previous studies have explored the impact of online reviews on product sales at the aggregate level. This study contributes to the literature by investigating how online reviews take effect at the individual consumer level in a horizontally differentiated product market. We empirically test our hypotheses using data from a popular review website in China and consumers' actual dining records. We find evidence that the information role of online reviews is moderated by consumers' geographical locations. Our results have implications for consumer segmentation and targeting of consumers through local market advertising.
引用
下载
收藏
页码：225 / 233
页数：9
相关论文
共 50 条
  • [21] Message Characteristics in Online Product Reviews and Consumer Ratings of Helpfulness
    Liang, Yuhua
    DeAngelis, Brianna N.
    Clare, David D.
    Dorros, Sam M.
    Levine, Timothy R.
    SOUTHERN COMMUNICATION JOURNAL, 2014, 79 (05) : 468 - 483
  • [22] Distinguishing Consumer Behavior Diversities in Different Markets Based on Online Reviews
    Qiu, Zhen
    Zhang, Jinbo
    Liu, Di
    Wang, Qiyuan
    Li, Chunyang
    Li, Xiaozhen
    Cui, Wei
    Ding, Xueying
    2017 4TH INTERNATIONAL CONFERENCE ON SYSTEMS AND INFORMATICS (ICSAI), 2017, : 1492 - 1497
  • [23] Information Overload and its Consequences in the Context of Online Consumer Reviews
    Park, Do-Hyung
    Lee, Jumin
    Han, Ingoo
    PACIFIC ASIA CONFERENCE ON INFORMATION SYSTEMS 2006, SECTIONS 1-8, 2006, : 197 - 209
  • [24] The Impact of Online Third-party Product Reviews on Consumer Adoption of a New Product
    Yin, Cheng-Yue
    Liu, Ying-Qi
    PROCEEDINGS OF EIGHTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2019, : 237 - 242
  • [25] Method for product selection considering consumer's expectations and online reviews
    Li, Ming-Yang
    Zhao, Xiao-Jie
    Zhang, Lei
    Ye, Xin
    Li, Bo
    KYBERNETES, 2021, 50 (09) : 2488 - 2520
  • [26] Product fuzzy recommendation of online reviews based on consumer psychological motives
    Lin, Zhengkui
    Zhao, Narisa
    Liu, Ying
    Yang, De-Li
    Li, Yuan
    ICIC Express Letters, 2011, 5 (02): : 439 - 445
  • [27] Explaining consumer suspicion: insights of a vignette study on online product reviews
    Kollmer, Tim
    Eckhardt, Andreas
    Reibenspiess, Victoria
    ELECTRONIC MARKETS, 2022, 32 (03) : 1221 - 1238
  • [28] Consumer responses to functional, aesthetic and symbolic product design in online reviews
    Candi, Marina
    Jae, Haeran
    Makarem, Suzanne
    Mohan, Mayoor
    JOURNAL OF BUSINESS RESEARCH, 2017, 81 : 31 - 39
  • [29] Explaining consumer suspicion: insights of a vignette study on online product reviews
    Tim Kollmer
    Andreas Eckhardt
    Victoria Reibenspiess
    Electronic Markets, 2022, 32 : 1221 - 1238
  • [30] Personalized Ranking of Online Reviews Based on Consumer Preferences in Product Features
    Dash, Anupam
    Zhang, Dongsong
    Zhou, Lina
    INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2021, 25 (01) : 29 - 50
12345