Opportunities to enhance a commercial website

被引：79
|
作者：
Wan, HA [1 ]
机构：
[1] Open Univ Hong Kong, Sch Business & Adm, Hong Kong, Hong Kong, Peoples R China
来源：
INFORMATION & MANAGEMENT | 2000年 / 38卷 / 01期
关键词：
e-marketing; e-transaction; e-services; Web attributes; process-value matrix;
D O I：
10.1016/S0378-7206(00)00048-3
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This article describes a framework of analysis that categorizes features of website design in a matrix of business functions versus customer values. The framework supports a development plan for a commercial website that may involve all aspects of a transaction. It also includes examples of Web features that could he evaluated from the visitor or customer perspective. As customers might have a different view from the company, the framework chooses Web features that are directly related to customer values: those which may bring only strategic advantages to the company but are intangible to customers are deliberately ignored. (C) 2000 Elsevier Science B.V. All rights reserved.
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页码：15 / 21
页数：7
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