The Application of Design Psychology in Advertisement Design

被引：0
|
作者：
Zhang, Meng [1 ]
机构：
[1] Huangshi Inst Technol, Sch Art, Huangshi 435003, Hubei Province, Peoples R China
来源：
2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年
关键词：
Design Psychology; Art Design; Aesthetics; Advertisement Design;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Starting from the consumer's needs, we consider the psychology as one of the basic idea sources of art design. The paper detailed illustrates the application of design psychology in advertisement design, and points out necessary psychological knowledge that an excellent designer should master from psychological aspect. The design psychology can optimize advertisement design and reduce blindness of design.
引用
收藏
页码：134 / 137
页数：4
相关论文
共 50 条
  • [31] APPLICATION OF EMOTIONAL PSYCHOLOGY IN ART DESIGN COLOR
    Liu, Jiani
    [J]. PSYCHIATRIA DANUBINA, 2021, 33 : S48 - S49
  • [32] APPLICATION OF COLOR PSYCHOLOGY IN BAROQUE ARCHITECTURAL DESIGN
    Meng, Fanwei
    [J]. PSYCHIATRIA DANUBINA, 2021, 33 : S194 - S195
  • [33] The influence and application of design psychology in visual communication
    Mei, Lei
    Xu, Qiulei
    [J]. PSYCHOLOGICAL REPORTS, 2024, 127 : 155 - 156
  • [34] APPLICATION OF DESIGN PSYCHOLOGY FROM THE PERSPECTIVE OF VISUAL AESTHETICS IN INFORMATION INTERACTION DESIGN
    Song, Baifeng
    Housong, Zhongxia
    Chen, Lixia
    [J]. PSYCHIATRIA DANUBINA, 2022, 34 : S241 - S241
  • [35] Research On the Application of Emotional Psychology And Aesthetic Psychology In The Color Of Art Design
    Rong, Zhou
    [J]. ARCHIVES OF CLINICAL PSYCHIATRY, 2022, 49 (05) : 140 - 147
  • [36] Application of computer graphics and image software and embedded voice in the design of craft advertisement
    Shan, Qiuyue
    Hou, Xuen
    Han, Xu
    [J]. SOFT COMPUTING, 2023,
  • [37] Improved VoIP design for the advertisement service
    Jang, Se-Young
    Yoo, Seung-Sun
    Kwak, Hoon-Sung
    [J]. 2007 INTERNATIONAL SYMPOSIUM ON INFORMATION TECHNOLOGY CONVERGENCE, PROCEEDINGS, 2007, : 358 - +
  • [38] Application of Computer Graphics and Image Software in the Graphic Advertisement Design of Marine Industry
    Zhao, Xiaolei
    [J]. JOURNAL OF COASTAL RESEARCH, 2020, : 526 - 530
  • [39] Design and Implementation of Taxi Advertisement System
    Hsu, Yu-Chia
    Wang, Chih-Sheng
    Chou, Shih-Fan
    Pang, Ai-Chun
    Chiu, Pi-Chen
    Chang, Shu-Jye
    [J]. 2014 INTERNATIONAL CONFERENCE ON ELECTRICAL ENGINEERING AND COMPUTER SCIENCE (ICEECS), 2014, : 1 - 6
  • [40] The Application and Interactivity of Visual Psychology in Visual Communication Design
    Peng, Lijuan
    [J]. PSYCHOLOGICAL REPORTS, 2024, 127 : 296 - 297
12345