The Application of Design Psychology in Advertisement Design

被引：0
|
作者：
Zhang, Meng [1 ]
机构：
[1] Huangshi Inst Technol, Sch Art, Huangshi 435003, Hubei Province, Peoples R China
来源：
2009 IEEE 10TH INTERNATIONAL CONFERENCE ON COMPUTER-AIDED INDUSTRIAL DESIGN & CONCEPTUAL DESIGN, VOLS 1-3: E-BUSINESS, CREATIVE DESIGN, MANUFACTURING - CAID&CD'2009 | 2009年
关键词：
Design Psychology; Art Design; Aesthetics; Advertisement Design;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Starting from the consumer's needs, we consider the psychology as one of the basic idea sources of art design. The paper detailed illustrates the application of design psychology in advertisement design, and points out necessary psychological knowledge that an excellent designer should master from psychological aspect. The design psychology can optimize advertisement design and reduce blindness of design.
引用
收藏
页码：134 / 137
页数：4
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