A Recommender System for Mobile Commerce Based on Relational Learning

被引:0
|
作者
Chen, Shengnan [1 ]
Qian, Hongyan [1 ,2 ]
Gu, Jiayi [1 ]
机构
[1] Nanjing Univ Aeronaut & Astronaut, Coll Comp Sci & Technol, Nanjing 211106, Jiangsu, Peoples R China
[2] Civil Aviat Univ China, Informat Technol Res Base Civil Aviat Adm China, Tianjin 300300, Peoples R China
关键词
m-commerce; Recommender system; Relational learning; RANDOM FOREST; CLASSIFICATION;
D O I
10.1007/978-3-319-26181-2_39
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Recommender systems are intelligent tools to extract useful information from a large collection of online data. They have been widely used in various fields, including the recommendation of music, movies, documents, tourism attraction, e-learning and e-commerce. Many approaches, such as content-based filtering and collaborative filtering, have been proposed to run the recommender system, but they are not completely compatible with the m-commerce context. Therefore, this paper focuses on how to develop a recommender model that can be applied to the mobile environment. In addition, this paper also presents the methods to preprocess the data. Through applying the model to a real-world data supported by Alibaba Group, it is shown that our model works effectively in m-commerce.
引用
收藏
页码:415 / 428
页数:14
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