Identifying the variables impacting on new product success-failure a compare study between Canada and China

被引：0
|
作者：
Hu, SH [1 ]
He, S [1 ]
Wang, XT [1 ]
Hou, RG [1 ]
Guan, SF [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年
关键词：
new product success and failure; Cooper's model; multivariate method;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products in Wuhan. Multivariate method and Cooper's Model are used to probe this success/failure question. Knowledge of these variables and their relative importance would improve the way firms develop and launch new products. The findings have implications for enterprise managers and state authorities.
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页码：1814 / 1820
页数：7
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