Identifying new product successes: An empirical study in China

被引：0

作者：

Hu, SH ^{[1
]}

Zhan, H ^{[1
]}

Yan, JD ^{[1
]}

机构：

[1] Wuhan Automot Polytechn Univ, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE SECOND INTERNATIONAL SYMPOSIUM ON MANAGEMENT OF TECHNOLOGY | 1998年

关键词：

new product success and failure; cooper's model; multivariate methods;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

this article reports the results of Project NewProd, extensive investigation into what seperates, successful from unsuccessful new industrial products in Wuhan, P. R. China. Cooper's Model and Multivariate Methods are used to probe this success / failure question. The analysis of 182 reported product successes and failures indicates that 15 factors are highly correlated with new product success. The findings have implications for enterprise managers, state authorities.

引用

页码：205 / 210

页数：6

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