Green Edge Outreach Project: A large-scale public and educational initiative

A collective outreach approach is fundamental for a scientific project. The Green Edge Project studied the impact of climate change on the dynamics of phytoplankton and their role in the Arctic Ocean, including the impact on human populations. We involved scientists and target audiences to ensure that the communications strategy was in agreement with scientists and audience requirements. We developed websites (academic site and blogs and an educational platform). Then, we produced a 52-minute documentary, 'Arctic Bloom', and infographics were created to explain experiments on the ice. We also organised a photo exhibition and live videos that enabled primary school-age students to ask questions directly of scientists working on the research icebreaker. Finally, both students and professionals drew their own conception of Arctic science, and our social media sites reached diverse groups of people. The evaluation results showed a large number of education structures (approximately 8000 schools and 104 museums or educational organisations) engaged with our communications outputs and encouraging statistics about website visits (117 021 and 3739 visits on the blog and the YouTube channel, respectively). Selecting different, but intersecting techniques, to promote a better understanding of the science contributed to the success of the communication and outreach outputs of the 3-year project.