A study of behavioral intention for mobile commerce using technology acceptance model

被引：0
|
作者：
Hung, YC [1 ]
Yang, H [1 ]
Hsiao, CH [1 ]
Yang, YL [1 ]
机构：
[1] Tatung Univ, Dept Informat Management, Taipei, Taiwan
来源：
SHAPING BUSINESS STRATEGY IN A NETWORKED WORLD, VOLS 1 AND 2, PROCEEDINGS | 2004年
关键词：
Technology Acceptance Model; M-commerce; confirmatory factor analysis; regression analysis; partial mediating effect;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Davis's Technology Acceptance Model (TAM) suggests that perceived ease of use and perceived usefulness can predict user behavior and acceptance when using information technology. In this study we use it as a tool for evaluating the acceptance and usage for mobile commerce by employing data collected from 205 students selected proportionally from nine universities located at Taipei City. The results show that perceived ease of use and perceived usefulness are the fundamental determinants of user acceptance and have positive impact. They demonstrate positive impacts on attitude to use and behavioral intention to use. In addition, the attitude toward using m-commerce has a partial mediating effect on behavioral intention to use. Behavioral intention to use exerts a positive, though lesser, impact on actual use of m-commerce.
引用
收藏
页码：732 / 736
页数：5
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