Factors Affecting the Usage of Mobile Commerce using Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT)

被引：0
|
作者：
Asastani, Helga Laksita [1 ]
Harisno [1 ]
Kusumawardhana, Victory Haris [2 ]
Warnars, Harco Leslie Hendric Spits [3 ]
机构：
[1] Bina Nusantara Univ Jakarta, BINUS Grad Program, Dept Management Informat Syst, Informat Syst Management, Jakarta 11480, Indonesia
[2] Bina Nusantara Univ Jakarta, BINUS Business Sch, Dept Management, Res Management, Jakarta 11480, Indonesia
[3] Bina Nusantara Univ Jakarta, BINUS Grad Program, Dept Comp Sci, Comp Sci, Jakarta 11480, Indonesia
来源：
2018 INDONESIAN ASSOCIATION FOR PATTERN RECOGNITION INTERNATIONAL CONFERENCE (INAPR) | 2018年
关键词：
m-commerce; mobile commerce; UTAUT; Unified Theory of Acceptance and Use of Technology; TAM; Technology Acceptance Model; PERCEIVED RISK; ADOPTION; BANKING; TRUST;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Along with the development of the Internet, m-commerce become an alternative to shop online. This study aims to determine the factors that affect the user in using m-commerce to buy online using UTAUT (Unified Theory of Acceptance and Use of Technology) and TAM (Technology Acceptance Model). Constructs from the previous study are used such as performance expectancy, effort expectancy, social influence, and facilitating condition but also added perceived trust and perceived cost. Data obtained from 156 respondents were analyzed using PLS (Partial Least Squares). The analysis showed that performance expectancy, effort expectancy, social influence, and perceived trust significantly influences the use of m-commerce while facilitating condition and perceived cost have no significant effect on the use of m-commerce.
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页码：322 / 328
页数：7
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