Impact of market orientation, organizational learning and market conditions on small and medium-size hospitality enterprises

被引：26

作者：

Kasim, Azilah ^{[1
]}

Ekinci, Yuksel ^{[2
]}

Altinay, Levent ^{[3
]}

Hussain, Kashif ^{[4
]}

机构：

[1] Univ Utara Malaysia, Sch Tourism Hospitality & Event Management, LITH Res & Consultancy, Sintok 06010, Kedah, Malaysia

[2] Univ Portsmouth, Portsmouth, Hants, England

[3] Oxford Brooks Univ, Oxford Sch Hospitality Management, Strategy & Entrepreneurship, Oxford, England

[4] UCSI Univ, Hospitality & Tourism Mkt, Kuala Lumpur, Malaysia

来源：

JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT | 2018年 / 27卷 / 07期

关键词：

Firm growth; hotels; market orientation; market conditions; organizational learning; STRUCTURAL EQUATION MODELS; ENTREPRENEURIAL ORIENTATION; BUSINESS PERFORMANCE; CAPABILITY; MANAGEMENT; FRAMEWORK; HOTELS; SMES;

D O I：

10.1080/19368623.2018.1438955

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper focuses on the impact of Market Orientations (MO), Organizational Learning (OL) and Market Conditions (MCs) on Firm Growth (FG), within the context of hospitality Small and Medium Enterprises (SMEs) in Malaysia. Entrepreneurs/managers were sampled using cluster-sampling technique and surveyed using a 5-point Likert type scale instrument. The questionnaire's validity was determined by 1) expert opinions, and 2) pilot testing the instrument on a small group of target respondents. A total of 254 completed questionnaires were analyzed to test the research model using Structural Equation Modeling approach (SEM) via the Partial Least Squares (PLS) software. The findings reveal that MO has a strong influence on FG and that OL partially mediates the MO-FG relationship. However, MCs have no moderating influence on the OL-FG relationship. The paper then discusses the findings' implications on theory and practice.

引用

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页码：855 / 875

页数：21

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