Potential of Technological Enablement for Agile Automotive Product Development

This qualitative study investigates the potential of generative design to enable agile automotive product development which is subject to both constraints of physicality and challenges of scale. These limitations are caused by the product's physicality and the complex development process, distributed between silos and teams, which imply multiple dependencies compared to software development. The research revealed that an agile framework based on Generative Design significantly reduced the impact of constraints of physicality and avoided some challenges of scale. In general, successful technology integration requires the agile framework to be tailored to both technology and development context. Otherwise both sides do not interlock and the benefits cannot be realized on overall product development level. Therefore applicability of standard agile methods is limited.