Is It Worth Responding to Reviews? Studying the Top Free Apps in Google Play

被引：23
|
作者：
McIlroy, Stuart [1 ]
Shang, Weiyi [2 ]
Ali, Nasir [1 ]
Hassan, Ahmed E. [1 ]
机构：
[1] Queens Univ, Kingston, ON, Canada
[2] Concordia Univ, Dept Comp Sci & Software Engn, Montreal, PQ, Canada
来源：
IEEE SOFTWARE | 2017年 / 34卷 / 03期
关键词：
Google Play; mobile apps; software development; software engineering; user reviews;
D O I：
10.1109/MS.2015.149
中图分类号：
TP31 [计算机软件];
学科分类号：
081202 ; 0835 ;
摘要：
Few developers of the most popular free apps on Google Play responded to reviews. However, responding can produce benefits. Users changed their ratings 38.7 percent of the time following a response, with a median ratings increase of 20 percent.
引用
收藏
页码：64 / 71
页数：8
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