CONSTRUCTION OF SOCIAL REALITY IN DISCOURSE PRACTICE OF NETWORK MEDIA CONTENT COMMENTARY

The article is devoted to the analysis of the discursive practice of commenting on the content of Internet media. In the information society, a commentary becomes a component of social practice, implemented in the Internet discourse, the language way of constructing social reality. The study is based on the analysis of communicative behavior of commentators, as well as the features of visualization in the text of comments as manifestations of linguistic consciousness of interpreters - consumers of digital media text. Inevitable subjectivity of the author of journalistic material is superimposed on the subjectivity of the commentator, which starts the process of world modeling, upholding or finding his point of view. The discursive actions of commentators are drawn up by linguistic means, implemented in communication tactics. The article objectifies and studies communicative strategies and tactics, identifies language means of interpretation and persuasion, addressed both to the emotional and to the rational sphere of a person. The study of online comments from the standpoint of medialinguistics, namely in the aspect of the theory of speech impact and manipulation of particular interest. For the studied discursive practice, it is natural to use social and political myths, image of an enemy, opposition "we-they", demagogy, operating with ideological phantoms, the use of paralogical techniques and other destructive manipulative means. Particular attention is paid to the means of interdiscourse pressure in the texts of comments, language reflection of commentators, as well as the principles of self-organization and metatext components of this discursive practice. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK