Challenges for Promoting the Urban Afforestation at the Federal University of Reconcavo da Bahia in Cruz das Almas, Bahia (Brazil)

The extension project Arborizar UFRB implemented at the Federal University of Reconcavo da Bahia (UFRB) in Cruz das Almas, Bahia (Brazil) originated from students' demand for higher shade levels on campus. The low shade levels reduce the well-being of the academic community, especially of those who have to walk long distances between buildings exposed to intense radiation and high temperatures. The project aimed to promote the planting of shade trees in the campus. First, the project's structure and research methodology are described. Then, the experience of its first year of implementation is discussed by examining the main obstacles encountered and the strategies adopted to overcome these and by identifying the main outcomes obtained. This article is relevant for educators implementing sustainability initiatives involving urban afforestation on campus.