Geospatial technologies span governmental, academic and private commercial sectors, and their potential for growth is considerable. The USA and Australia have trouble meeting demand for geospatial skills. This paper reports on a national survey of 157 organisations that identified a similar geospatial shortage in New Zealand. The paper also details dimensions of the shortage and the current frameworks for meeting the shortfall of skilled professionals. Arising from this skills gap, key challenges facing both the geography and geospatial communities are identified and discussed: raising student numbers, gaining experience, up-skilling current professionals and raising awareness of the value of the geospatial skillset.