Online product customization: Factors investigating the product and process

被引:0
|
作者
Crow, JJ [1 ]
Shanteau, J [1 ]
机构
[1] Kansas State Univ, Dept Marketing, Manhattan, KS 66506 USA
关键词
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暂无
中图分类号
F [经济];
学科分类号
02 ;
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页码:207 / 223
页数:17
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