STRATEGIC PRIORITIES FOR THE FORMATION OF SOCIAL RESPONSIBILITY OF BUSINESS

The social function of business is most effectively implemented through the mechanism and tools of the concept of corporate social responsibility (high quality standards, responsible manufacturing, employee care, social and progress reporting, law-abiding cooperation with the state, transparent business, refusal to produce harmful to health products, etc.). The purpose of the paper is a comprehensive analysis of theoretical-methodological principles of corporate social responsibility, the dominants of its formation and implementation in modern world models, as well as substantiation of strategic priorities of Ukrainian socially oriented model of corporate social responsibility in the national economy. The fundamental methodological basis of the study is a set of methods of scientific cognition, the principles of dialectical, structural-functional and empirical approaches. It is argued that the Ukrainian model of corporate social responsibility is in its infancy. The specifics of the Ukrainian model of corporate social responsibility include the lack of basic principles of responsible behavior of enterprises throughout the country, weak motivation for such practices, lack of state support for the formation of the institutional environment of corporate social responsibility, significant corruption barriers. It will be effective to implement the model of corporate social responsibility within a socially oriented model, in which public institutions and the state play a key role, under conditions of minimizing the level of corruption and strict adherence to socially oriented strategic priorities of the country development on the basis of systematic monitoring, analysis and practical measures for qualitative improvement of macroeconomic indicators of the economy. Priority areas for effective formation of the national model of social responsibility of Ukrainian business have been identified.