Trending topics plus future challenges and opportunities in brand management

被引：27
|
作者：
Golob, Ursa [1 ]
Davies, Mark A. P. [2 ]
Kernstock, Joachim [3 ]
Powell, Shaun M. [4 ]
机构：
[1] Univ Ljubljana, Fac Social Sci, Mkt Commun & Publ Relat Unit, Ljubljana, Slovenia
[2] Teesside Univ, Business Sch, Middlesbrough, Cleveland, England
[3] Competence Ctr Brand Management, St Gallen, Switzerland
[4] Univ Wollongong, Fac Business, Sch Management Operat & Mkt, Bldg 40,Northfields Ave, Wollongong, NSW 2522, Australia
来源：
JOURNAL OF BRAND MANAGEMENT | 2020年 / 27卷 / 02期
关键词：
Market disruption; Branding research; Marketing technology; Social responsibility; Sustainability; Social media; Brand equity; Corporate branding; Developing countries; Digital branding; Internal marketing; Integrated brand communication;
D O I：
10.1057/s41262-019-00184-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
An analysis and review by the Journal editors of publications over recent years to identify trending topic areas, plus an overview of some challenges and opportunities facing brand management today.
引用
收藏
页码：123 / 129
页数：7
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