Strategy mapping in the public sector

被引:26
|
作者
Irwin, D
机构
关键词
D O I
10.1016/S0024-6301(02)00158-9
中图分类号
F [经济];
学科分类号
02 ;
摘要
The Balanced Scorecard links strategic objectives and performance measures across a number of perspectives. A development of the Balanced Scorecard-strategy mapping-provides a powerful way of demonstrating the links between each of the perspectives. This paper explores the use of strategy mapping as a tool to develop strategy in a public sector agency and suggests a simplified version which can communicate that strategy effectively, both inside and outside the organisation. (C) 2003 Elsevier Science Ltd. All rights reserved.
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页码:637 / 647
页数:11
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