Interregional Cooperation and Integration within the Framework of the Union State of Belarus and Russia: Specifics of Integration and Information Support

Introduction. The relevance of the study is due to the need to ensure a synergetic effect within the framework of the Union State of Belarus and Russia, to create its positive image as an integration association in internal and external dimensions. The purpose of the study is to identify the specifics of cooperation between the regions of Russia and Belarus in the context of integration priorities of both countries. Materials and Methods. The research was based on the traditional study of documents, content analysis, comparative and multilevel analysis. The most important materials arc official documents of Russia and Belarus, publications in the media, expert survey data, statistical information on the dynamics of interregional relations in the Union State. All of them together made it possible to concretize the signs of multifaceted communications in the field under consideration, to identify possible ways to improve the integration policy of the member states of the Union State in the face of escalated challenges and threats. Results. The peculiarities of the approaches of the Russian Federation and the Republic of Belarus to the interpretation of interregional cooperation and integration in the format of the Union State are shown. The positions of the border regions are characterized. The content and orientation of media publications of different levels are analyzed, certain vulnerabilities are highlighted. Insufficient degree of interrelation of strategic orientations of integration and interregional interaction is found. The lack of manifestation of conflicting motives is offset by, distancing from substantive coverage and discussion of topical issues, including by regional and local communities. Discussion and Conclusion. The performed research shows that the tasks of information support of the Union State, organization of "demand for integration", training of personnel for "integration marketing" at the level of the regions of the two countries and expansion of their communication channels are unsolved. The recommendations made as a result are intended for representatives of state authorities and local self-government bodies and are aimed at improving the current situation through more effective use of existing advantages and mechamsms and the formation of new ones that meet the needs of integrating states and their regions.