A Research on Green Marketing from the Perspective of Corporate Sustainable Development in China

被引：0
|
作者：
Sun Jian [1 ]
机构：
[1] Xinjiang Normal Univ, Coll PE, Urumqi 830054, Xinjiang, Peoples R China
来源：
PROCEEDINGS OF THE 6TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TECHNOLOGICAL INNOVATION AND MANAGEMENT SCIENCE SESSION, PT III | 2010年
关键词：
Green Marketing; Environment Protection; Sustainable Development; Marketing Strategies;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Green marketing, as one of the main streams of marketing in the 21(st) century, contributes not only to bring profits for enterprises, but also benefit the sustainable development of the Chinese society. In this paper, the author discusses the importance of carrying out of green marketing, main existing problems of green marketing in China, the constitutions of green marketing strategies, and how to combine environment protection and enterprise development together towards sustainable development.
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页码：51 / 55
页数：5
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