The Study of the Green Marketing and Sustainable Development

被引：0
|
作者：
Ji, Hai-Jin [1 ]
Liu, Shao-Hua [1 ]
机构：
[1] Yangtze Univ, Sch Management, Jingzhou 434023, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND MANAGEMENT INNOVATION | 2015年 / 6卷
关键词：
Sustainable development; Green marketing; Strategy;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
With the development of modern industry and the prosperity society, our living environment has been getting worse. And people have to rethink about their actions. In order to make the sustainable development come true in the harmonious environment, society put higher requirement about the enterprise production and the green marketing. First, this paper introduces the connotation of the green marketing and the sustainable development. Then, that clarifies the relationship of the green marketing and the sustainable development. Finally, that puts forward the strategies in order to realize social sustainable development and green marketing.
引用
收藏
页码：171 / 174
页数：4
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