THE MEANING OF BUSINESS REPUTATION AND THE WAYS OF ITS PROTECTION IN THE EU COUNTRIES

The article deals with studying standards, methods, and approaches to reputation protection in state courts of European countries and the European Court of Human Rights. The purpose of the article is to give a practical example of various ways and approaches to protecting business reputation in the European Court of Human Rights. Topic relevance is formed by the functional problem of creating the state, companies, public persons, and population's value in the society's eyes. Business reputation violation leads to violation of life foundations and social status lowering. During the study, general scientific methods of knowledge were used and systemic, historical, logical, formal-legal, structural-legal, comparative-legal approaches. The study's novelty lies in the systematization of methods and techniques of business reputation protection in European practice. The peculiarities of the material and non-material damage protection and decision-making on protecting business reputation in the courts are shown. The practical value of the study lies in the formation of generalized techniques of preparing court cases to protect business reputation in European state courts.