The strategic management's mistakes and strategic formats choice of China hotels

By the world economy integration and the severe market competition in China, the key point of hotels' performance has transferred from operating behalf to strategic positioning. However, the hospitality industry's strategy recognition is still in illegibility phase: The typical phenomena is deluge of various concepts such as brand strategy, human resource strategy and product strategy, and hotels are plunged in a fuzzy situation and a vicious circle to reform sporadic sections of enterprise operation passively. By the Michael Porter's point of view, phenomena above belong to management's scope and are the reformation of operation behalf, but are misunderstood as strategy innovation. This essay focuses on breaking the mistakes of China Hotels' strategy and analyzing the actual situation of China Hotels to renew the strategy concepts and to present appropriate strategy formats of various style of Hotels.