Is eye tracking the next step in usability testing?

被引:19
|
作者
Cooke, Lynne [1 ]
机构
[1] Univ N Texas, Denton, TX 76203 USA
关键词
cognitive processing; eye fixation duration; eye fixation frequency; eye tracking; usability testing;
D O I
10.1109/IPCC.2006.320355
中图分类号
TN [电子技术、通信技术];
学科分类号
0809 ;
摘要
In usability testing, eye tracking has been used to gain insight into human behavior that may not be available through observation or think-aloud protocols. HCI researchers have suggested that the eye movement measures of fixation duration and fixation frequency are related to cognitive processing ease/difficulty and search efficiency/inefficiency. This study investigates whether the connection between these eye movement measures and their respective cognitive activities can be confirmed through user self-reported data. The findings show that fixation duration and fixation frequencies are interdependent measures. Analysis of the self-reported data indicates that although users' responses are limited in what they reveal about cognitive processes, the responses generally confirm the eye movement measures.
引用
收藏
页码:236 / 242
页数:7
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