Is eye tracking the next step in usability testing?

被引:19
|
作者
Cooke, Lynne [1 ]
机构
[1] Univ N Texas, Denton, TX 76203 USA
关键词
cognitive processing; eye fixation duration; eye fixation frequency; eye tracking; usability testing;
D O I
10.1109/IPCC.2006.320355
中图分类号
TN [电子技术、通信技术];
学科分类号
0809 ;
摘要
In usability testing, eye tracking has been used to gain insight into human behavior that may not be available through observation or think-aloud protocols. HCI researchers have suggested that the eye movement measures of fixation duration and fixation frequency are related to cognitive processing ease/difficulty and search efficiency/inefficiency. This study investigates whether the connection between these eye movement measures and their respective cognitive activities can be confirmed through user self-reported data. The findings show that fixation duration and fixation frequencies are interdependent measures. Analysis of the self-reported data indicates that although users' responses are limited in what they reveal about cognitive processes, the responses generally confirm the eye movement measures.
引用
收藏
页码:236 / 242
页数:7
相关论文
共 50 条
  • [1] Webcam Eye Tracking Platforms for Usability Testing
    Bratkowska, Marta
    Falkowska, Julia
    Sobecki, Janusz
    [J]. EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES, 2020, : 3091 - 3099
  • [2] A comparison of eye tracking tools in usability testing
    DeSantis, R
    Zhou, Q
    Ramey, J
    [J]. STC's 52nd Annual Conference Proceedings: EXPERIENCING TECHNICAL COMMUNICATION, 2005, : 210 - 213
  • [3] Eye Tracking Usability Testing Enhanced with EEG Analysis
    Falkowska, Julia
    Sobecki, Janusz
    Pietrzak, Martyna
    [J]. Design, User Experience, and Usability: Design Thinking and Methods, Pt I, 2016, 9746 : 399 - 411
  • [4] Usability Testing of Early Warning Mobile Applications with Eye Tracking
    Weinlich, Petr
    Semeradova, Tereza
    [J]. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015, 2015, : 248 - 254
  • [5] Eye Tracking Methodology in Screen-based Usability Testing
    Wang, Lin
    [J]. CHI EA '19 EXTENDED ABSTRACTS: EXTENDED ABSTRACTS OF THE 2019 CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS, 2019,
  • [6] Eye Tracking in Gesture Based User Interfaces Usability Testing
    Szymanski, Jerzy M.
    Sobecki, Janusz
    Chynal, Piotr
    Anisiewicz, Jedrzej
    [J]. Intelligent Information and Database Systems, Pt II, 2015, 9012 : 359 - 366
  • [7] Exploring Relationships Between Eye Tracking and Traditional Usability Testing Data
    Wang, Jiahui
    Antonenko, Pavlo
    Celepkolu, Mehmet
    Jimenez, Yerika
    Fieldman, Ethan
    Fieldman, Ashley
    [J]. INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2019, 35 (06) : 483 - 494
  • [8] Protocol considerations for using eye-tracking in website usability testing
    Cuddihy, E
    Guan, Z
    Ramey, J
    [J]. STC's 52nd Annual Conference Proceedings: EXPERIENCING TECHNICAL COMMUNICATION, 2005, : 292 - 297
  • [9] Efficiency, Trust, and Visual Appeal: Usability Testing through Eye Tracking
    Djamasbi, Soussan
    Siegel, Marisa
    Tullis, Tom
    Dai, Rui
    [J]. 43RD HAWAII INTERNATIONAL CONFERENCE ON SYSTEMS SCIENCES VOLS 1-5 (HICSS 2010), 2010, : 438 - +
  • [10] USING EYE TRACKING USABILITY TESTING IN THE PROCESS OF STUDENT APPLICATIONS ASSESSMENT
    Dzienkowski, Mariusz
    [J]. ICERI2016: 9TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION, 2016, : 4839 - 4845