Purpose - The important role of functional and structural generalization of informative and communicative processes is considered. Design/methodology/approach - It is denoted that generalitics suggests a means to obtain a new information which is more rich in content, more useful, jamproof and optimal. An increasingly important role of generalitics in the development of the informative equipment is underlined. Findings - Upon the analysis made new attributes of information are suggested and estimated: informativeness, informness and informability. A clear description of the significance of generalization for the communication units is presented. Originality/value - Development of the theoretic foundations allows for the creation of new generations of the informative technique, automated control and telemechanic systems and communications as a whole.