Media Preferences of Schoolchildren During the COVID-2019 Pandemic and the Impact of Digitalization on their Media Consumption

被引：2

作者：

Zakharova, Aleksandra, V ^{[1
,2
]}

Karmalova, Elena Yu ^{[3
]}

Krivonosov, Alexey D. ^{[3
,4
]}

机构：

[1] Novosibirsk State Tech Univ NSTU, Fac Humanities, Novosibirsk, Russia

[2] Novosibirsk State Tech Univ NSTU, Dept Sociol & Mass Commun, Novosibirsk, Russia

[3] Sankt Peterburg State Univ Econ, Dept Commun Technol & Publ Relat, St Petersburg, Russia

[4] St Petersburg Electrotech Univ LETI, Dept Publ Relat Study, St Petersburg, Russia

来源：

PROCEEDINGS OF THE 2021 COMMUNICATION STRATEGIES IN DIGITAL SOCIETY SEMINAR (2021 COMSDS) | 2021年

关键词：

digitalization; media preferences; media consumption; media analysis; teenagers;

D O I：

10.1109/ComSDS52473.2021.9422861

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The aim of the study is to identify the media preferences of middle and senior schoolchildren in the context of distance learning in 2020 and the impact of digitalization on their media consumption. The objects of the research were the communication channels of this target audience during this period. The empirical base of the study was formed by the results of the conducted quantitative - online survey using a questionnaire and qualitative - in-depth interviews - types of research. The analysis of the results of these studies made it possible to compare the media consumption of schoolchildren before and during this period, to identify and identify trends in the current media consumption of the target audience, to identify the impact of digitalization on the media preferences of adolescents.

引用

页码：145 / 148

页数：4

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