AXIOLOGICAL FOUNDATIONS OF SILVER ECONOMY IN RURAL AREAS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT IN POLAND

The paper presents the concept of sustainable development adopted by the United Nations in 1987, with its foundations contained in the Enlightenment and Kant's philosophies of designing rational social development. It was stressed that successful social development is the responsibility of future generations. Fundamental humanistic, social and natural values were described as those realized as objectives of the concept of sustainable and multifunctional development of rural areas in Poland. The study also emphasized the need to involve older people from the rural environment in the implementation of these concepts in their place of residence. One of the forms of such an activity of seniors is silver economy in the commercial and non-commercial aspects.