Privacy Concerns and Mobile App Store

被引:1
|
作者
Mak, Brenda [1 ]
Jin, Leigh [2 ]
机构
[1] San Francisco State Univ, Coll Business, Dept Informat Syst, San Francisco, CA 94132 USA
[2] San Francisco State Univ, Informat Syst, San Francisco, CA 94132 USA
关键词
Privacy concerns; user readiness; purchase intention; attitude to app store; satisfaction; DECISION-MAKING MODEL; CUSTOMER SATISFACTION; TECHNOLOGY READINESS; REPUTATION SYSTEMS; USER ACCEPTANCE; SERVICE QUALITY; ONLINE; TRUST; COMMERCE; PARADOX;
D O I
10.1142/S021987702150019X
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Mobile apps have been transforming how individuals and organizations share information and conduct business. This research studies the relationships among user readiness factors, privacy concerns, and user acceptance of mobile app stores. A survey was conducted among college smart phone users. Results indicate that the privacy concerns construct has a direct negative effect on purchase intention of mobile apps in the app store. In addition, user readiness has a direct positive effect on attitudes to the app store, and a net positive effect on purchase intention of apps in the app store. Implications of our findings were discussed.
引用
收藏
页数:23
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