Argumentation in medical specialized advertisements: the case of a radiological contrast media

被引：0
|
作者：
Mendoza Puertas, Jorge Daniel [1 ]
机构：
[1] Univ Pablo Olavide, Seville, Spain
来源：
CIRCULO DE LINGUISTICA APLICADA A LA COMUNICACION | 2010年 / 42期
关键词：
advertising; argumentation; medicine; radiology;
D O I：
暂无
中图分类号：
H0 [语言学];
学科分类号：
030303 ; 0501 ; 050102 ;
摘要：
Argumentation in medical specialized advertisements: the case of a radiological contrast media. This paper offers an argumentative approach from a linguistic point of view to a type of discourse: direct-to-doctor advertising discourse. A specific advertisement taken from a sanitary center is analyzed, showing its particular mechanisms aiming to persuade an expert addressee.
引用
收藏
页码：22 / 48
页数：27
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