A Development of Instructional Video for Increasing Learners' Motivation and Content Mastery in Video Learning Environment

Learners learn better when motivated as motivation is the degree of desire to learn new things, to put in more time to study and to discover more about what is being taught. In video learning environment, it implies learners' cooperation with the video in order to gain knowledge from the experience and what video does to stimulate and maintain interest in learners. Considering this issue, careful attention must be paid to the design of instructional video concerning in learners' motivation in enhancing them to stay on task and improve their knowledge and skills. This study, therefore, attempted to design the instructional video model based on Motivational Design Theory, Cognitive Multimedia Learning Theories, and Cognitive Load Theory in order to increase learners' motivation in video learning environment for achieving the learning outcome. The key features of effective techniques used in this model were Multimedia feature, Coherent feature, Contiguity feature, and Engaging feature. Significantly, the result revealed that the proposed instructional video model could increase learners' motivation and understanding of the learning content. Accordingly, the findings of this study could provide an effective model for creating instructional video aiming for maximizing working memory's capacity and increasing learners' motivation in video learning environment.