How Online Consumer Reviews Affect Our Choice?

被引：0
|
作者：
Chen, Li [1 ]
Liu, Xiao [1 ]
Xu, Yan-Yan [1 ]
Fang, Zheng [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu, Peoples R China
来源：
2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015) | 2015年
关键词：
Online consumer reviews; E-commerce; Consumers' choice; MODERATING ROLE; PRODUCT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Online consumer reviews can serve as a useful informant and recommender in the E-commerce. As an informant, online consumer reviews can provide different types of product information. As a recommender, online consumer reviews can improve the sales of the niche products. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about the factors determining the persuasiveness of online consumer reviews. Three factors have received much attention: involvement with the product and consumer knowledge, consumption goals and brand strength. According to the factors, the paper also puts forward some suggestions of practical implication.
引用
收藏
页码：33 / 37
页数：5
相关论文
共 50 条
  • [31] How Online Product Reviews Affect Retail Sales: A Meta-analysis
    Floyd, Kristopher
    Ling, Ryan Fre
    Alhogail, Saad
    Cho, Hyun Young
    Freling, Traci
    JOURNAL OF RETAILING, 2014, 90 (02) : 217 - 232
  • [32] How online reviews with different influencing factors affect the diffusion of new products
    Sun, Bing
    Kang, Min
    Zhao, Shunyao
    INTERNATIONAL JOURNAL OF CONSUMER STUDIES, 2023, 47 (04) : 1377 - 1396
  • [33] Vote or not? How various information cues affect helpfulness voting of online reviews
    Deng, Weihua
    Yi, Ming
    Lu, Yingying
    ONLINE INFORMATION REVIEW, 2020, 44 (04) : 787 - 803
  • [34] Factors affecting the choice of a dental care provider by older adults based on online consumer reviews
    Ponathil, Amal
    Khasawneh, Amro
    Byrne, Kaileigh
    Madathil, Kapil Chalil
    IISE TRANSACTIONS ON HEALTHCARE SYSTEMS ENGINEERING, 2021, 11 (01) : 51 - 69
  • [35] How Does Carbon Footprint Information Affect Consumer Choice? A Field Experiment
    Beyer, Bianca
    Chaskel, Rico
    Euler, Simone
    Gassen, Joachim
    Grosskopf, Ann-kristin
    Sellhorn, Thorsten
    JOURNAL OF ACCOUNTING RESEARCH, 2024, 62 (01) : 101 - 136
  • [36] Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes
    Parker, Jeffrey R.
    Schrift, Rom Y.
    JOURNAL OF MARKETING RESEARCH, 2011, 48 (05) : 840 - 854
  • [37] Beyond Quality: How Negative Emotions in Online Movie Reviews Drive Consumer Engagement
    Kong, Juan
    ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2024, 2024, : 308 - 315
  • [38] Unraveling the impact of online consumer reviews on consumer buying behavior
    Katyal, Pooja
    Sehgal, Reetika
    INTERNATIONAL JOURNAL OF SYSTEM ASSURANCE ENGINEERING AND MANAGEMENT, 2024, : 330 - 345
  • [39] How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model
    Yang, Wen
    Chen, Yi-Wen
    Chen, Jie
    Yang, Sha
    ICEME 2019: 019 10TH INTERNATIONAL CONFERENCE ON E-BUSINESS, MANAGEMENT AND ECONOMICS, 2019, : 146 - 152
  • [40] Information Elaboration in the Context of Online Consumer Reviews
    Zhang, Kem Z. K.
    Lee, Matthew K. O.
    Zhao, Sesia J.
    TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II, 2011, : 443 - 448
12345