How Online Consumer Reviews Affect Our Choice?

被引：0
|
作者：
Chen, Li [1 ]
Liu, Xiao [1 ]
Xu, Yan-Yan [1 ]
Fang, Zheng [1 ]
机构：
[1] Sichuan Univ, Sch Business, Chengdu, Peoples R China
来源：
2015 2ND INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2015) | 2015年
关键词：
Online consumer reviews; E-commerce; Consumers' choice; MODERATING ROLE; PRODUCT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Online consumer reviews can serve as a useful informant and recommender in the E-commerce. As an informant, online consumer reviews can provide different types of product information. As a recommender, online consumer reviews can improve the sales of the niche products. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about the factors determining the persuasiveness of online consumer reviews. Three factors have received much attention: involvement with the product and consumer knowledge, consumption goals and brand strength. According to the factors, the paper also puts forward some suggestions of practical implication.
引用
收藏
页码：33 / 37
页数：5
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