REGIONAL TELEVISION IN THE STRUCTURE OF PUBLIC DIALOGUE (ON THE EXAMPLE OF TELEVISION OF THE REPUBLIC OF TATARSTAN)

The study is devoted to the scientific problem of identifying the role of regional television in the structure of public dialogue. First of all, the authors of the article emphasize, that in earlier times the dialogue was in the form of letters and calls of televiewers to the editors, and now there are many new ways of communication with the mass audience. These properties fully comply with the requirements of modern media market, which develops due to significant progress in the field of information and communication technologies. The authors draw attention to the positive experience of the Republic of Tatarstan (the subject of the Russian Federation) in the development of dialogue with the audience. Based on the research results of domestic and foreign scientists, the article raises the question of key terms and concepts, which are not clearly defined in science, which can help to describe and to analyze the modern dialogue with the mass audience.