Analysis of Influencing Factors on the Development of Retail E-commerce in China

被引：0
|
作者：
Wang, Chunyu [1 ]
Wang, Yanwei [1 ]
Zhong, Shen [2 ]
机构：
[1] Harbin Univ Commerce, Sch Finance, Harbin, Peoples R China
[2] Harbin Univ Commerce, Sch Finance & Publ, Harbin, Peoples R China
来源：
IEEC 2009: FIRST INTERNATIONAL SYMPOSIUM ON INFORMATION ENGINEERING AND ELECTRONIC COMMERCE, PROCEEDINGS | 2009年
关键词：
Retail E-commerce; influencing factors; regression analysis;
D O I：
10.1109/IEEC.2009.98
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In the paper, according to the result from <Statistical report for the development of the Network in China>, it analyzes basic development of retail e-commerce in China. In addition, on the basis of the basic information of net-citizen, it analyzes the influencing factors on development of retail e-commerce, namely, gender of net-citizen, marital status, net-surfing time, income structure, age structure, the structure of educational background and so on. The regression result shows some factors play a driving role to the development of retail e-commerce, namely, the proportion of female net-surfing, the proportion of unmarried net-citizen net-surfing, net-surfing time and the increasing proportion of well-educated and high-income young and middle-aged net-citizen.
引用
收藏
页码：441 / +
页数：2
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