Analysis of restrictive factors of e-commerce implemented in traditional retail trade in China

被引:0
|
作者
Guan, Shengdong [1 ]
Wang, Lixia [1 ]
机构
[1] Xian Jiaotong Univ, Econ & Finance Inst, Xian, Shaanxi, Peoples R China
关键词
characteristic of retail trade; current situation; restrictive factors;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
It is a trend of implementing e-commerce in every trade. Retail trade which faces consumer directly in supplying chain has mainly two kinds of modes in implementing e-commerce: B to B (the e-commerce of suppliers and retailers) and B to C(the e-commerce of retailers and consumers). B to C is more complicated than B to B in retail trade, because B to C requires the retailers to have certain delivery ability, goodwill and have perfect e-commerce knowledge, and requires consumers to have certain credit and purchasing power, etc. At present, there are many factors restraining the development of e-commerce in traditional retail trade, such as lower delivery ability, imperfect credit system and younger netizen.
引用
收藏
页码:818 / 820
页数:3
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