THE DECISION MAKING PROCESS IN SMES

The decision process, seen as a sequence of stages through which the management decision is prepared, adopted, applied and evaluated, is specific to some complex decision situations requiring the gathering and analyzing of a large number of pieces of formation and the time spending. The decision-making process takes place in a certain context and its main keys are: the organization, the decision-makers, the issue, the in/out influence factors, the decision-making criteria, the various possible decisions and the utility of a such decision making. The decision-making processes are most often conducted in situations of uncertainty, and risk, which means that besides a rational approach, the experience, intuition and imagination play a certain role in obtaining the best results.