The problem of unsteady magnetohydrodynamic flow of non-Newtonian fluid through a vertical plate in the presence of Hall current is studied in this paper. Using similarity transformations, the governing coupled partial differential equations of the defined problem are transformed as nonlinear ordinary differential equations which are solved analytically by employing perturbation technique. The core objective of this research is to examine the impact of pertinent physical constraints like magnetic parameter, thermal radiation, and Dufour parameter over the velocity, temperature, and concentration profiles of the fluid. It is noted that Casson fluid has superior heat transfer characteristics compared to Newtonian fluid. Lorentz force which is determined from magnetic field has a proclivity to diminish the flow velocity.