CONSTRUCTION MATERIALS SALES MANAGEMENT INNOVATIVE STRATEGIES IMPLEMENTATION WITHIN AUTOCHTHONOUS ORGANIZATIONS SUSTAINABLE DEVELOPMENT

Dichotomous sustained promotion of forecasting modalities and sales force incentive programs shall result in the significant increase of the net profit achieved on the construction materials market. The permanent management processes connection to information technology evolution shall be supported by the implementation of strategic options providing real opportunities of anticipation and adaptation to uninterrupted changes and the leveraging of the opportunities arising on the respective market segment. Especially as sales mean more than closing a deal, they also seek customer satisfaction and loyalty. From this point of view, the implementation of new innovative management strategies and the adaptation of the old ones to the new market conditions become an essential condition for the local organizations that intend to maintain their position at the optimum profitability level.