How advertising works: The role of research

被引：0

|

作者：

Barry, AM ^{[1
]}

机构：

[1] Boston Coll, Chestnut Hill, MA 02167 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2001年 / 29卷 / 01期

关键词：

D O I：

10.1177/009207030102900108

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：103 / 105

页数：3

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