Positive and negative associations underlying ambivalent attitudes

被引：72
|
作者：
de Liver, Yael [1 ]
van der Pligt, Joop [1 ]
Wigboldus, Daniel [1 ]
机构：
[1] Univ Amsterdam, Social Psychol Program, NL-1018 WB Amsterdam, Netherlands
来源：
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY | 2007年 / 43卷 / 02期
关键词：
ambivalence; evaluative conflict; attitude structured attitude strength; affective priming; implicit association measure;
D O I：
10.1016/j.jesp.2006.02.012
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
In two studies, we compared the strength of positive and negative associations of ambivalent attitudes to those of nonambivalent attitudes. In Study 1, results from an implicit association task showed that, in contrast to nonambivalent attitudes, ambivalent attitudes were characterized by strong positive and negative associations. In Study 2 responses to ambivalent attitude objects were faster following a positive as well as following a negative prime, compared to a non-word prime, whereas for neutral attitude objects prime type did not influence response times. Results provide direct evidence for the assumption that both positive and negative associations of ambivalent attitudes are relatively strong. Implications for attitude strength and attitude structure are discussed. (c) 2006 Elsevier Inc. All rights reserved.
引用
收藏
页码：319 / 326
页数：8
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