The study on the tactics of disposing enterprise service resources based on customer lifetime value

被引：0
|
作者：
Tan, YX [1 ]
Zhou, N [1 ]
Kang, S [1 ]
机构：
[1] Hunan Univ, Sch Business Adm, Changsha 410082, Peoples R China
来源：
SERVICE SYSTEMS AND SERVICE MANAGEMENT - PROCEEDINGS OF ICSSSM '04, VOLS 1 AND 2 | 2004年
关键词：
expanded customer lifetime value model; enterprise service resource disposition; service competition tactics;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
With the openness of market and the formation of buyer's market, the strategic emphasis of enterprises have begun to turn into the service competition centering customer lifetime value (CLV). This paper, based on the analyzing of customer lifetime value and its model established, presents the quantitative studies of customer lifetime value's influence on disposing enterprise service resources through expanding customer lifetime value model, and discusses the effective ways of enterprise optimizing service resource-construct. Then, the paper puts forward the enforcement tactics of Chinese enterprises taking part in worldwide service competition.
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页码：188 / 191
页数：4
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