Analyzing Users' Trust for Online Health Rumors

被引：12

作者：

Chua, Alton Y. K. ^{[1
]}

Banerjee, Snehasish ^{[1
]}

机构：

[1] Nanyang Technol Univ, Wee Kim Wee Sch Commun & Informat, Singapore 639798, Singapore

来源：

DIGITAL LIBRARIES: PROVIDING QUALITY INFORMATION | 2015年 / 9469卷

关键词：

Online health information; Rumor; Virality; Trust;

D O I：

10.1007/978-3-319-27974-9_4

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This paper analyzes users' trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images.

引用

页码：33 / 38

页数：6

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