The Pricing Model of the manufacturer and retailer in the Supply Chain

被引：0
|
作者：
Jun, Ma [1 ]
机构：
[1] Harbin Univ Commerce, Sch Finance, Harbin, Peoples R China
来源：
WSM 2009: 2ND WORKSHOP ON STRATEGY AND MARKETING, PROCEEDINGS | 2009年
关键词：
supply chain system; game theory; pricing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The supply chain plays an important role in the operation of the firms. This paper aims to study a supply chain system that constituted by a supplier and a manufacturer. By using the game theory, it analyses the pricing strategy of the supply chain,obtains the equilibrium solution of the non cooperative game and cooperative game respectively, and further analyses the efficiency of each pricing strategy.
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页码：63 / 65
页数：3
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