Prospects of customized fertilizers in Indian agriculture

In many countries, blanket fertilizer recommendations for different crops have caused poor nutrient supply, low nutrient use efficiency and limited crop response. In contrast, soil and area specific, customized fertilizers may help to sustain soil health by ensuring appropriate fertilization. Hence, specific customized fertilizers should be promoted to counteract the problem of expanding multi-nutrient deficiencies in Indian soils. This article discusses the manufacturing methodologies, eligibility criteria, success in Indian fertilizer industry, adoption of fertilizer recommendations and problems in marketing of customized fertilizer.