Measuring and analysing domestic tourism: the importance of an origin and destination matrix

In this study, using the Spanish domestic and outbound tourism survey FAMILITUR, an inter-regional tourism flows analysis is carried out for the period 2004-2008. The degree of concentration of origin-destination trips is calculated in order to obtain the market share of the distribution of regional trips. An intra-regional perspective is also presented to confirm other divergences in terms of the region's capacity of attraction for its own residents. Finally, a 'gravity' model of domestic travel flows between the 17 Spanish autonomous communities is estimated to characterize the variables that affect Spaniards' tourism flows.