Tourism Destination Positioning in the Global Tourism Market: Measuring and modelling holiday destination selection

The success in international competition in a given industry depends on the "factor conditions" or "drivers" of competitiveness. Among the models of destination competitive position, the paper presents an econometric model for support the estimation of destination competitiveness empirical index at the micro level. The measurement of tourism demand for each destination and the identification of the factors which drive the transformation on the demand schedule in consumption choices is the final goal of this survey (stratified sample of 1200 Italian tourists).